Product News

CORPORATE PROFILE: FILA – BORN IN TENNIS

  It’s one of the most iconic images in all of tennis: Bjorn Borg, with his golden locks, gracefully sprints around Wimbledon’s Centre Court wearing a snug cream-colored Fila shirt and a distinctive headband. Fila, the born-in-Italy shoe and apparel company, was at the heart of tennis’s boom years, and it’s still a vital player […]


You Are What You Wheat: Novak Djokovic’s Serve to Win

By Marcus Paul Cootsona You may remember the Novak Djokovic of a few years ago—Grand Slam talent, but grandly uneven endurance, health, and focus. Well, that was before he’d heard of Dr. Igor Cetojevic. Watching on TV as Novak crumbled to Jo-Wilfried Tsonga in the 2010 Australian Open quarterfinal, Dr. Cetojevic diagnosed Novak’s problem. He […]


AceBuilder Keeps You On Target

WTA Pro Lepchenko Now Endorsing Unique Training Aid

You would think it would be accomplishment enough to Cialis online ordering uk recover from a broken back. But Phillip Aurbach did that and more. The native Nevadan, who was injured in a motorcycle mishap as a teen, overcame his injuries to earn tennis scholarships at Mesa Community College and Western Kentucky University, and later […]


2011 Racket Review

Aerodynamics, en viagra 100mg ergy transfer, swing-to-weight ratios, torsional stability? Time to break out your lab coat and fire up the Bunsen burner. IT’s California playtest team cuts through the mad science of racket technology (so you don’t have to). BABOLAT Pure Storm Head Size: 98 Length: 27 Weight: 10.4 oz. Retail: $180 • Babolat’s […]


Djokovic the Daredevil

Soaring Serb Takes Flight (Literally) In New Head Campaign

It used to be that the biggest ham in tennis was none other than Ham Richardson, America’s former No. 1 player and Davis Cup star.  But in recent years, clearly, the premier ham in our game has been Novak Djokovic.


Tennis Round

Cutting-Edge Site Helps Match You With a Partner In Your Area

Sometimes we overlook the simplest things. Translation: to enjoy our sport, you need a partner. However, tennis hasn’t exactly focused its ample energies on this little problem.


Love2scorE: Keeping You In the Game

Innovative Device Puts Scorekeeping In Palm of Your Hand

If only Ted Watts had had the Love2scorE device in his hands maybe he wouldn’t have lost track of the score.  Watts is the chair ump who infamously shortchanged Venus Williams at Wimbledon in 2004, when he erroneously awarded her opponent, Karolina Sprem, an extra point in the decisive second-set tiebreaker.  Williams ended up losing […]


’10 Shoe Review: Have It Your Way

Let’s face it: these days we want it all. A phone that’s also a camera. A hybrid car that runs on gas or electricity. A laptop that doubles as a top-of-the-line DVD player. It’s no different when it comes to shopping for a new pair of tennis shoes. We expect stability, durability, breathability, wickability, playability, […]


New Tennis iPhone Apps

My Tennis Buddy & My Bullet Serve Put Match Data In Your Hands

There are applications for music lovers (Pandora, Slacker Radio). There are applications for messaging freaks (TweetDeck). There are even applications for the directionally challenged (Loopt). But when it comes to iPhone apps, tennis junkies have gotten a raw deal. Until now, that is. Opus Mobile Technologies has unveiled My Tennis Buddy — an innovative, in-the-palm-of-your-hand […]


John Yandell — San Francisco’s pioneer researcher and cutting-edge videographer — provides a unique perspective

There’s more to tennis than meets the eye. Take the forehands of the top two players in the world. Both Roger Federer and Rafael Nadal put oodles of spin on the ball (a combination of top spin and side spin). The shots may look similar, but Rafa’s lefty, shockwave of a forehand averages 3,200 RPMs, […]